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Our Purpose

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Fashion as an impact catalyst.

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Positive Fibers

Fashion as a Catalyst for Positive Change.

Floods are on the rise if we don't do something. Nearly 10% of the annual global carbon budget is consumed by the fashion industry. Yet, fashion is here to stay. Therefore it's time to rethink the supply chains, starting with the core ingredients: fibers.

At Positive Fibers we believe that fashion can be an impact catalyst, striving for a global circular economy that meets the needs of the people within the means of the planet. We work towards this with one positive product at a time.

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Our Worldview

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Mission 

We seek to empower modern thinkers to dress healthier, whilst elevating personal style.

Vision

Fashion is here to stay. The way we dress is how we connect with ourselves and others. Now what if our wardrobe items were completely compostable leaving no waste but nutrients in nature? We believe that the future of fashion is regenerative so nature can take a breather.

Founder

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Marije de Roos

Founder & CEO

A Rotterdam-born renegade economist turned founder in order to put her vision for a prosperous fashion system into reality. Marije is a thought leader in the circular and digital fashion space and gives talks at renowned events like PI Apparel as well as guest lectures to business and design schools. She also contributes to publications like The Interline and Fashion United.

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Advisors

Phnam Bagley

Phnam Bagley

DESIGN

Phnam Bagley is a French design entrepreneur based in San Francisco. She is a co-founder of Nonfiction Design, a space architect, industrial designer, and futurist who turns science-fiction into reality for a better future.

Christina Trampota

Christina Trampota

PRODUCT

Christina is an American global leader in product and growth, based in Silicon Valley close to the latest and greatest in the space of fintech, digital marketing and more.

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Our Values

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Planet

To help restore nature

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People

To take care of each other

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Prosperity

To build a thriving ecosystem

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Positivity

To spread joy

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