the positive impact of digital denim

Denim is one of the most pollutive textiles on the planet today. Just look at reports from the Ellen MacArthur Foundation, Greenpeace, National Geographic, and more.

The first positive fabric we selected to make a difference, is digital denim. Let's dive into what it is, how it compares to physical denim, and how it embodies the cleanest way to great design.

What is Digital Denim?

In our case, digital denim is completely made up of pixels. No physical fabric is used in the process, except from those already existing in our closet that we took inspiration from. The process of creating digital fabrics can only be done by highly skilled Computer Graphic artists and we are proud to work with some of the best on the planet. 

How does Digital Denim compare to physical denim?

These two fabrics are literally the difference between one being physical and the other being digital. The biggest difference is in the way the fabric is created. Physical denim requires a large amount of resources both in terms of planet and people. In comparison, digital denim only requires 1 computer and 1 CG artist who knows their way with the required software programs in which they create the fabric. 

How does Digital Denim embody the cleanest way to great design?

This is a tricky question. In principle, using technology to create a good does not directly match with the principles of the circular economy. However, when we consider clothes that we do not necessarily wear in our daily lives, digital fashion is an incredible platform to work with. The use of computers of course still emits CO2, but this is hence the only activity we need to offset (and we do this in collaboration with a physical denim garment easily emits an amount of CO2 significantly harder to offset than a digital denim garment.

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