One fateful day in 2018, while watching a thought-provoking documentary about fashion production and its effects on humanity, Marije de Roos found it all too easy to brush off what was going on in order to buy clothes. But no longer! Seeing how each purchase is an impactful choice that can either help or hurt somebody somewhere along the line meant that she couldn't stay silent anymore. And so, Positive Fibers® was born - along with her mission of promoting sustainable fashion choices made responsibly by individuals everywhere. With more environmentally conscious clothing designs in store for consumers, Positive Fibers® are on a mission to give the fashion industry a makeover, one postive product at a time, bringing our society one step closer to a regenerative economy while it still matters.