Fibers come in different forms.

FASHION DOES NOT ALWAYS NEED TO BE PHYSICAL TO BE REAL.

Digital Fashion
Circular Fashion

As the world is gradually entering the digital space, new possibilities arise in the world of fashion design.

We are pioneering ways in which digital and physical come together with the shared goal to decarbonize fashion.

Click on "Digital Fashion" to discover an avant-garde collection developed by 6 emerging designs inspired by denim and coral reefs.

Click on "Circular Fashion" to discover the world's first completely compostable designer jacket. Meet the designer, discover the inspiration as well as what circularity means in our dictionary.

Denim x Coral reefs x Digital fashion Waste can be found at fashion shows. We have created
Denim x Coral reefs x Digital fashion Waste can be found at fashion shows. We have created
Image by Sneha Cecil

Coral reefs are part of nature.

Also called the rainforests of the ocean, coral reefs are vivid, full of bright colors and interesting shapes.

Inspired by nature, The Blue Coral Collection is purely inspired by the beauty found in the deep oceans.

Marije de Roos
Creative Director