Health = Wealth
This is our credo, rooted in our DNA.
What do you have, if you don't have your health?
Founder of Positive Fibers, Marije de Roos knows all too well personally how good health cannot be taken for granted, but can be nurtured with the right knowledge and tools.
Late 2024, her health suffered a serious threat. Now back on her feet, she is more motivated than ever before to achieve her mission to Make Fashion Healthier.
Our Story
Originally founded in 2020 out of the Founder Institute accelerator (Silicon Valley/London), with the mission to make fashion zero waste. However, from the start health was at the forefront, we just did not emphasize it...yet! When the news broke on nanoplastics found in placentas, one thing became incredible clear and in focus: what we wear must be safe to ourselves and to future generations.
This is exactly why we work hard everyday to Make Fashion Healthier, creating timeless yet contemporary wardrobe staples that do not mess with your hormones nor of those close to you (e.g. if you have small children under the age of 10).
Positive Fibers is what is called a social for profit. We donate to foundations that make a significant impact on the health of the most vulnerable people, such as young children diagnosed with cancer, autoimmune disease, or other life-threatening diseases that require more R&D to save their lives.
The Founder
Philanthropy PF Supports
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