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“Once you understand the destruction taking place, unless you do something to change it, even if you never intended to cause such destruction, you become involved in a strategy of tragedy. You can continue to be engaged in that strategy of tragedy, or you can design and implement a strategy of change."

 Michael Braungart & William McDonough


The Cleanest Way to Great Design.

Image by Sumner Mahaffey


We put the ECO into ecommerce.

Let's face it, fashion consumption is here to stay. But what if everything you buy leaves a positive impact on the environment and society? At Positive Fibers we are on a mission to put the ECO into ecommerce by bridging the gap between Design, Science, and Technology for happy consumers and clean oceans. All that's left to do is to buy with positive impact.


Clean Oceans

We empower you to do good by looking absolutely fabulous. We believe that no one should compromise on style when making a positive impact.


Our Promise

The Cleanest Way to Great Design.

At Positive Fibers we are madly in love with design, but also experienced first hand how frustrating it is to not be able to wear your values. Finally we have cracked the code and through this we offer fellow design lovers beautiful products that are made with love for craftsmanship, long-lasting organic materials, and comfortable lifestyles. In every product we design we treat the following values with equal importance. Our first physical product launches mid 2021.

Currently we have opened our world's first Digital Fashion Pop-Up Shop. Click the button for a look.

PLANET - everyday we borrow resources from nature so our products are designed to give more than they take as all our physical products are bioneutral or even compostable.

PEOPLE - those who make and who use our products must in fair conditions and take pride in what they craft as well as in what they use. People are stewards of a fashion system in which everyone can thrive.

PROSPERITY - we embrace circularity, not just sustainability, because of its power to build an ecosystem in which planet and people thrive. The formula here is that 1+1=3

POSITIVITY - we are going through a disruptive change, but only through positivity there can be prosperity in which people and planet thrive. We empower each other with beautiful designs and knowledge from Science. Optimists, welcome!


Walking the Talk in Circular Fashion


The Collective

Meet the Designers pushing the boundaries of traditional fashion design for more creativity and originality in the cleanest way possible to date.

Stefka de Ruiter

María Ruano

Fernanda Bernardi



How can I join The Collective?

Are you a designer working in 3D? We are actively looking for emerging talents to join our Collective. Find us on Instagram and DM us with a link to your portfolio. If you use Instagram to show your work then that works well too! 

Is this a job?

Yes, we pay you for your designs and give you full credit for your creativity. This helps you to build your portfolio and find clients for freelance work.

Can you produce my designs?

In the future we will operate fully circular supply chains. Follow us on Instagram or subscribe to our newsletter to stay in the loop!

What is the future of work for designers?

Great question. From our perspective, WFH is here to stay for the coming years regardless of a Pandemic. Digital design softwares are therefore an essential tool to be skilled in. Reach out to us on Instagram or per e-mail for free advice. We are here to support designers that want to make a positive impact in the fashion industry.



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©2020 by Positive Fibers B.V. All rights reserved.